Why advertise on Facebook?
With two billion monthly active users on Facebook, Facebook advertising is one of the best ways to grow your business online. The sheer size of active users logging in all day, everyday in Facebook is what makes this social platform the most powerful at advertising online.
According to Social Media Statistics Australia, there are about 16.5M active Facebook users in Australia alone - that means it’s an endless potential for you to reach your target audience. Whether your goal is to promote brand awareness, drive traffic to your website, generate leads or sales online, we can help you achieve all of these through Facebook ads.
At Banana Digital, we are a team of Facebook marketing experts with current, up-to-date knowledge of the latest tools, tricks and changes within the Facebook ads platform.
Why use a Facebook Ad Agency for your Facebook advertising?
Facebook changes OFTEN and FAST. What worked 6 months ago may no longer be relevant today. If you’re not up to speed with what’s changing, then you’re simply going to struggle and that means a lot of money down the drain. A Facebook Ad Agency that has current experience will give you far better results than if you had to do it all yourself.
We have successfully created profitable Facebook advertising campaigns for clients coming from various industries - whether it’s membership sites, photography business, orthodontists, massage business, retreat companies and online retail stores. Facebook advertising can work for any business and we can help develop a strategy that we know will get you results.
Why hire a Facebook Marketing Expert like us, for your campaigns?
Here are 5 reasons:
1. We have plenty of experience with Facebook Ads.
We currently manage over 90 ad accounts with $150,000 worth of ad spend monthly across different industries for clients in the US, UK and Australia. This amount of work and experience means we are well positioned to see what is working and can adjust your campaigns accordingly.
We use time-tested strategies as well as advanced techniques and tools to help improve your campaign performance. We make sure your ads are served to audiences who are most likely to take action and convert into a valuable customer.
2. We know the Facebook Ads platform inside and out.
Facebook Ads is like the Ferrari for cars. It is powerful, fast and complex. The problem with all this power and complexity is that unless you know how it works and what buttons to push, you are most likely going to crash it.
By hiring a team of Facebook Ads experts who genuinely want to help your business succeed with Facebook advertising, you are more likely to get better results.
At Banana Digital, we understand the Facebook algorithm and we know the best way to get results out of your campaigns. We undergo ongoing learning to make sure we can be the best at what we do and can give you the best results possible out of your campaigns.
3. We are strategic and analytical in our approach.
We don’t simply create your ads out of thin air and we are transparent in our approach. Each and every step we take is for a specific reason as part of the overall Facebook ads strategy. We don’t judge ads based on our emotions. We let the campaign run for a while and then allow Facebook data to tell us what’s working and what’s not working. We don’t only use one audience or one ad creative (ie image/video). Instead, we test different variations to make sure we are giving your campaign the best possible chance of success. We don’t stop until we find a performing creative, audience and campaign type. Because that's what a good Facebook marketing expert does.
4. We don’t let you leave money on the table.
One of our most successful strategies is launching a retargeting campaign. Retargeting is simply ads delivered to those audiences that have already engaged with your ad or social media pages or those that have visited your website. There are plenty of advertisers on Facebook that don’t utilise this powerful strategy. Leads generated out of retargeting campaigns usually result in lower cost-per-lead (CPL).
5. We have plenty of business experience and we put ourselves in your shoes.
We are business owners ourselves and we understand how frustrating it can be to pay for something that you’re not entirely sure about. It can feel quite overwhelming when experts throw technical jargons at you to make their services seem legit and therefore lead you into confusion.
We are open and transparent with our work and we happily train clients how the platform works so they get a better understanding of it and don’t feel overwhelmed.
We offer our clients the opportunity to be trained so they can fully take over their own ad accounts over time. Of course this is something that’s purely dependent on you - but we offer it to you as a client so you can take control whenever you’re ready. This also helps you to understand and appreciate the actual work involved.
At Banana Digital, we take pride in the fact that we are not only good at what we do, but we are also an honest and trustworthy agency and we truly put ourselves in your shoes. When you hire us for our service, we become part of your team, and we are extensions of your business. This means you get the advantage of leveraging not only our Digital Marketing skills but also our business skills (from Operations Management to Lean Sigma process improvements to Sales and Customer Service).
We have many years of experience in business and we understand that the most important metric you care about is return on your investment (ie Return on Ad Spend). That’s also the only real metric we care about while other agencies focus on all the fluff.
Frequently Asked Questions
1. How much does Facebook Advertising cost? Is it true that I can spend as little as $5 per day and gain success from it?
Your budget can help increase your chance of success on Facebook. While it’s true that you can spend as little as $5 per day, it doesn’t necessarily mean that you will gain success out of that small spend. In fact, the honest answer would be an outright no. You might still get some results out of it with the right strategy, but the truth is, you will need an ample amount of budget to do some testing on your campaigns to find what audiences and what ads work.
Depending on your objective and what you’re trying to achieve, some campaigns are more expensive than others. What campaign you will use depends largely on the results you’re trying to achieve. Your ad budget will directly correlate to your marketing objective so you can set and spend as much budget as you can to meet your desired objectives.
At a minimum, we recommend a minimum budget of $1500 per month for local lead generation, excluding our management fee. For online e-commerce stores, we work with clients with a minimum of $10k per month budget.
2. Will you create the image and video creatives?
We will create ads using both your own branded assets (ie images and videos owned by you) as well as stock images and videos online using Canva. We will guide you throughout the process in regards to the best types of creative assets that will work, however, creation of branded assets is your responsibility. You can either hire someone to do it for you (ie creative agencies or influencers) or you can do it yourself.
3. How much is your Facebook Ads management fee?
Our management fee depends largely on the complexity of the project, your goals and budget. Obviously ecom stores with a large volume of products also mean a volume of work for us, so the fee will reflect the volume of work involved.
The standard market rate for most agency service fees in Australia start at around $1.5K per month with larger agencies charging around $5K per month. Depending on the service/s you choose, you can expect to pay somewhere within that range. This amount excludes the Ad Spend, payable directly by you to the relevant online platform (ie Facebook/Google).
For local lead generation projects our management fee starts at $2,000 per month, plus 10% GST. If you’re a new advertiser on Facebook and need your account, business manager and pixel set up, we charge a one-off set up fee of $750+10% GST.
For online e-commerce stores, our management fee starts at $3,000 per month, plus 10% GST. These are pricing guides only as you will be quoted a proper fee that reflects the volume of work that needs to be done.
4. Are there any lock-in contracts?
No. We are confident in our ability to generate results for your business using Facebook Ads so we have no lock-in contracts. We want you to have the freedom to choose to stay with us, not because you’re forced to.
5. Do you guarantee results?
We are confident in our ability to create successful and profitable Facebook Ad campaigns and generate leads for your business but it is ultimately up to you, your team and your sales process to close them, so no, we don’t make guarantees outside of bringing you leads. The same is true if you have an online ecommerce website. Your website needs to convert the traffic coming through.
We do our best to optimise your ads (and landing page, if covered in our agreement) to the best of our abilities. We do everything we can to help you succeed because we want to keep your business long term. But just like anything, the success of a campaign largely depends on the effort you put into it.
When you engage us for our services, we take our job seriously and we work with you as a team to ensure your campaign brings you results. As we will be working closely together, it's important that you are collaborative, open to feedback and changes so we can produce the best results possible and maximise the return on your investment.
Got any questions about how Facebook ads can work for you? Contact Us Today!
Whether you're new to Facebook Ads or you've already been running your own ads for a while now but haven't been successful, you've come to the right place.