Case Studies

Here are some of our most recent case studies with clients showcasing strong lead generation & sales activities across different niches. We also help our clients automate their businesses so they can save time and focus on their zone of genius.

From 22nd April until the 3rd week of May 2024, we helped a Brisbane-based hair & beauty salon with their Facebook marketing campaign. Our 2-month campaign has produced nearly 500 leads which ended up fully booking the salon for the whole month of July.

Our strategy included testing multiple ad creatives and repurposing winning ad creatives, alongside our winning offer. We tested two types of campaigns and implemented a strong closing process to ensure all leads are nurtured, followed up and booked.

We've helped a small lash business get fully booked with Facebook advertising. Our strategy included testing multiple ad creatives showcasing UGC content showing the transformation, as well as some testimonials, alongside our winning offer.

We implemented a strong speed-to-lead process to ensure all leads are followed up and get booked straight away through automated systems. We also helped the business with building their automated systems so they are able to nurture these leads for database reactivation campaigns in the future. This means, they will be able to generate revenue from their existing leads without spending any money on ads and therefore, increase the lifetime value of their customer.

From January to December 2023, we helped an Australian e-commerce store to deliver exceptional results: a 189% increase in revenue and a 44% boost in conversion rates. We applied a meticulous and data-driven approach to their campaigns, which included extensive testing of ad creatives and offers to identify the winning combinations that drove consistent growth.

We also crafted engaging reels for TikTok, Instagram, and Facebook to amplify their social media presence and foster deeper customer connections. Additionally, we implemented a robust email marketing strategy, encompassing lead capture, nurture sequences, and post-purchase emails, designed to upsell and cross-sell effectively - completely automated. This comprehensive strategy not only skyrocketed their revenue but also fortified their brand and customer loyalty.

The client is a massage therapy business in Sydney and they wanted more bookings for their services. We created an attractive offer that resonated well with the target audience and utilised the business' past customer base to create a lookalike audience segment. This proved to be effective and cost efficient in generating leads for the campaign. We also helped set up an automated system that nurtures their contact list so they can implement a database reactivation campaign, which would mean generating more revenue but with zero ad spend, and therefore, increasing the customer's lifetime value with the business.

The client is a dance company based in Sydney. The business has been operating for over a decade and is a top name in their industry. In January, they did a rebranding campaign and we helped drive tons of traffic to their newly-built website using fresh ad creatives utilising reels. The results were a huge volume of new and old students attending their rebrand launch, which helped them generate over $40K in revenue in the first month alone through membership signups.

The business’ conversion rate and customer service effectiveness also improved through the system we helped create that led them to increasing operational efficiency. The screenshot above is our most recent active campaign for them that is currently producing leads at $4.45 cost per lead (CPL).

The client is a kids cubby manufacturer based in Brisbane that sells Australia-wide. This was a recently purchased business and they have just built a new website when they engaged our services in July 2023. They wanted a steady volume of leads coming through each month.

To facilitate this, we audited their social media and advised them of investing in marketing assets (ie professional images/videos) that can be used for both organic and paid media marketing. To create a successful campaign, we 1) created a landing page that converts 2) setup a campaign that attracted and nurtured their target audience 3) we utilised the power of lookalike audience based on their past customers as well as interest-based audience segment targeting parents 4) we tested a number of attractive offers to get users to convert 5) we fixed some issues on their website that caused a bad user experience for their website visitors.

We also helped set up their system to automate a lot of manual work that they were doing and helped them speed up their responses to leads. The result of this was the leads were more engaged and they were able to track everything that's happening across their business.

The client is a residential cleaning business in Sydney with a growing team. They wanted to have a steady lead volume to ensure their team have regular jobs to do. To create this huge influx of leads in this super competitive location, we created a very strong offer that attracted their ideal customers. We also created multiple ad variations and iterated the best performing ads to get the best results. The success of this campaign was partly due to the use of relatable UGC content which included before and after videos and images as well as testimonials from current and past customers.

The result? An incredibly high lead volume at a very cheap cost. :)