Social Media Marketing

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How Social Media Marketing Can Help Your Business Grow

Social media marketing is no longer optional in business in 2023. Regardless of your industry and niche, if your business is not on social media, you are simply missing out on plenty of opportunities.

With billions of users logging in on social media everyday, there simply is no better way to find and connect with your target audience. A business with an active social media page and recent, positive reviews will always get the business over a competitor with no online presence.

Social media can help you attract the right customers into your business, increase your market reach, get customer feedback on your products and services and build loyal customers. And, if not optimized, it can tank your results.

Search engine optimisation (SEO) also favours social media sites results if the user frequents these sites, and therefore boosting you above a competitor on the search results!

Social media is a crucial part of any business owner’s marketing strategy. Let us manage your social media accounts and take them to the next level.

Our Social Media Management approach

Our approach is to put you in the best light possible, showcasing your products and services to the people who need and want them. We help establish your authority in your industry and effectively tell a story about your brand values and what you stand for so it resonates with your target audience.

What are the advantages of hiring us to manage your social media accounts?

1. We create a social media strategy

We create a social media strategy that helps bring you more followers, increase engagement and build brand awareness over time. We help establish you as the authority in your niche. Is your social media posting currently sporadic, lacking thought and consistency? Then it might be time to outsource it to experts.

At Banana Digital, we ensure that there is strategy in place and that your content is meaningful and relevant to your followers and audience.

2. We create consistency

Besides meaningful, relevant content, another key element in successful social media marketing is consistency. If you’re trying to do it all on your own in your business, you might be struggling with posting on a regular basis. Consistency helps get you seen and build better relationships with your followers.

Once we have created a content strategy and plan, we map this out on a scheduler that allows us to post your content on a consistent basis.

3. We track your marketing efforts

We can’t improve what we can’t measure. As social media managers, understanding and interpreting social media analytics is important to us. We analyse the results of your posts (what best times to post, engagement, post reach etc) and use this information to understand what is working and what’s not working so we can leverage on opportunities and improve your social media page’s performance. Without analytics, we would not know whether or not our marketing strategy is working, which leads to a huge waste of time and resources.

4. We save you time and money

Now you might be wondering, why would I pay someone to post on my social media every few days? It’s easy to do and surely it doesn’t cost that much.

Before you jump into conclusions, the real question we think is, “how much do you value your time?”

A small business owner usually wears too many hats in the business. You’re typically answering emails, shipping products, buying products, updating your website and you also are trying to figure out how to market your products and services. Do you get everything done? Probably.

But this usually leaves you feeling burnt out in your business, having little to no time for yourself and your family. Even if you get things done, usually it’s done haphazardly with little to no thought simply because you don’t have enough time. This usually results in ineffective social media marketing that doesn’t intrigue or engage your audience.

Hiring us as your social media manager will save you so much time so you can focus on your core business and what actually matters to you the most, while we focus on increasing your online presence, engagement and building your following.

While scheduling your posts might look easy, the majority of the work goes into researching, planning and strategizing your content and engaging your audience in a way that attracts them into your business. If you try and sit down and do it properly, you will realise very quickly how much time it actually takes to create a strategy and a plan to produce content and how to do it consistently and effectively. Also consider the amount of time that needs to be spent on reviewing and analysing your performance so you can tweak and improve your overall social media strategy.

Handing off social media management to a professional will result in you gaining more time that you can use growing your business in other ways or spending time with your family, while your social media presence is in capable hands.

How many social media platforms should we be on?

A question we get asked frequently is: ‘How many Social Media platforms should I be on and which ones?’ As with all aspects of a business, it depends on your business and where your ideal customers like to hang out online. We recommend focusing on at least two social media platforms.

In most cases, Facebook and Instagram are the best choice due to the volume of users in the platform (especially for e-commerce brands). If you’re a service business, you need to be active at least on both Facebook and Google Business as people are typically going to be searching for you on Google (example, “painter Brisbane') and also checking if you have an official Facebook page. If you’re a B2B business, Facebook and LinkedIn may be a more logical choice. It really depends on where your customers are most likely hanging out regularly.

During our initial strategy call, we’ll go over the different platforms and suggest the best mix for your business.

How much does Social Media Management cost?

The cost for a marketing agency to look after your social media accounts can vary greatly. Depending on the inclusions, a small business would expect to pay between $800 to $2,000 per month for a fully managed service.

Typically, Social Media Management packages include strategy, copywriting, graphic design and content scheduling by an experienced social media marketer.

How much do we charge for our Social Media Management services?

We have social media management packages that cater for business owners’ different needs. We’re not the cheapest because we don’t cut corners and we give you the best service possible, but we’re also not the most expensive.

With this in mind, our Social Media Management services start from $795 per month + 10% GST for small businesses and go up from there depending on what you’re looking to achieve.

On our strategy call, we delve deep into your business, understanding who you are, what you are about and what you’re looking to achieve. From there, we craft a plan on the best way to achieve your desired results and how you can get the most value out of your investment.

Our Social Media Management Packages Include:

Social media strategy development

Copywriting & graphic design

Social media engagement

Hashtag Research

Content planning & scheduling

Community management

Campaign development

Content creation (quoted separately)

View our Social Media Packages here